Jude Bellingham is aiming to add a business empire to his stellar football career by trademarking a 'JB' logo to use on merchandise.
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- Jude Bellingham wants to trademark 'JB' logo
- England and Real Madrid star building business empire
- Logo would be used on merchandise
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WHAT HAPPENED?
The Real Madrid and England star's firm are keen to use the logo on stationery, toothbrushes, pillowcases, animal clothing and a range of other products, according to The Mirror. Bellingham is the co-owner of Bello&Bello Ltd, who have made the application, with his dad, Mark, and mum, Denise, listed as director and company secretary,.
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THE BIGGER PICTURE
While continuing to shine as a footballer, Bellingham's business interests have ramped up over the last few months. He was unveiled as the face of Kim Kardashian's clothing brand Skims last year, while his company also made an application to trademark the term 'JB5' – a reference to his Real Madrid shirt number.
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DID YOU KNOW?
Bello&Bello Ltd have net assets worth £2.6m, according to statements filed with Companies House, with the nature of the business termed as 'Media representation services'. It has been reported that the company acts as Bellingham's image rights firm.
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WHAT NEXT FOR BELLINGHAM?
Bellingham is not only aiming to keep up the good work off the field, but also on it. He has scored nine goals in his last 12 matches for Real, including the opener in Thursday's Spanish Super Cup semi-final victory over Mallorca. The England star will be at the heart of their efforts to beat Barcelona in Sunday's final, the type of victory that would improve his commercial prospects even further.
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